Decision Priorities Profile | FranchiseMatchIQ

Let's start with your contact info

Enter the same email you used for your previous assessments so AFC can link your profiles.

Your Name *

Email Address *

Section I — Decision Drivers

Rate each statement based on how much it would actually influence your franchise decision. There are no right or wrong answers.

I place a high value on minimizing financial risk.

I prefer opportunities with a predictable path to profitability.

Long-term wealth creation is more important to me than short-term income.

I am willing to accept greater uncertainty if the long-term opportunity is significantly better.

I want confidence that the business model has demonstrated success.

Section I — Decision Drivers (continued)

Rate each statement based on how much it would actually influence your franchise decision.

I need to feel personally interested in the business itself.

Operational simplicity is important to me.

Scalability and long-term growth potential are important to me.

I prefer opportunities where performance expectations are relatively predictable.

Section II — Decision Tradeoffs

Most franchise opportunities involve tradeoffs. For each pair, select the consideration that would carry greater weight in your decision.

Greater predictability

VS

Greater long-term upside

Lower financial risk

VS

Greater wealth-building potential

Operational simplicity

VS

Greater growth potential

Personal interest in the business

VS

Stronger financial opportunity

Faster path to profitability

VS

Greater long-term business value

Lower initial investment

VS

Stronger long-term return potential

Section III — Decision Filters

Select the response that best reflects your instinctive reaction to each statement.

Section IV — Reflection

Optional open-ended questions. Brief answers are fine — any context you share helps AFC focus the search on what matters most to you.

Which two or three factors are most likely to determine whether you ultimately move forward with a franchise opportunity? Which one concern is most likely to prevent you from moving forward with an otherwise attractive opportunity? Looking back over this profile, are there any factors you believe you may be placing too much — or too little — emphasis on? Is there anything else you believe will be particularly important as we evaluate opportunities together?

AFC will review your complete profile and follow up within one business day. No cost, no obligation.