FranchiseMatchIQ uses a structured assessment process to evaluate both prospective owners and franchise systems — identifying opportunities where the characteristics of the business align with the goals, preferences, personality, and operating style of the owner.
We don't just find franchises. We help you make the right franchise decision. · Based in Pueblo, Colorado. Serving buyers nationwide.
Most franchise brokers start with brands and work backward to the buyer. The result is a preference-matching exercise that rarely surfaces whether the franchise system actually fits the way you work, think, and operate.
The consequences show up later — after the agreement is signed and the investment is committed — when the reality of daily ownership doesn't match the picture that was sold.
FranchiseMatchIQ takes a different approach. Our structured assessment evaluates both the prospective owner and the franchise system — identifying compatibility, alignment, and fit before you ever engage with a specific brand.
See the Full ProcessBrowse brands → Match to preferences → Schedule a call → Hope it fits
Assess compatibility → Evaluate alignment → Analyze fit → Match to opportunity → Guide the decision
A structured methodology designed to eliminate guesswork and surface opportunities that genuinely fit.
Initial screening of ownership characteristics, capital parameters, operating preferences, and personality orientation. Takes 5–10 minutes. Produces a Preliminary Fit Score.
Deeper diagnostic of risk orientation, management style, personality fit, and long-term objectives — building the ownership profile against which franchise systems are evaluated.
Structured comparative evaluation of franchise systems against your ownership profile — assessing compatibility across operational, financial, and personality dimensions.
Curated shortlist of aligned franchise systems with supporting analysis, FDD guidance, and advisory support through your decision.
Every step of the MatchIQ process is structured around your goals, not a catalog of available brands. We work for you, not for franchisors.
Our proprietary instruments — the Quick Fit Assessment and Ownership Profile — surface the factors that actually determine franchise success.
AFC is compensated by franchisors upon placement — our advisory services are provided at no cost to prospective buyers, with no pressure to choose any particular brand.
As a FranServe affiliate, AFC has access to hundreds of vetted franchise opportunities across industries — giving you a comprehensive field to evaluate against your profile.
Led by William J. Donoher, Ph.D., J.D. — former business school dean and founder of Analytica Management Consulting — AFC brings academic rigor and real-world advisory experience to the franchise selection process.
Franchise advisory services through AFC are provided at no cost to prospective franchisees. There is no obligation, no pressure, and no fee to engage the MatchIQ process.
Start with the Quick Fit Assessment — a 5–10 minute evaluation that produces your Preliminary Fit Score and opens the door to a complimentary discovery consultation.
Take the Quick Fit Assessment Schedule a Consultation